DNA makes a creature human, but what makes him an American? Is there a "culture code" that programs us to become German, or Japanese, or French? Dr. Clotaire Rapaille believes there is such a code, a silent system of archetypes that we unconsciously acquire as we grow up within our culture. The codes vary around the world and invisibly shape how we behave in our personal lives, as consumers, and as nations. Dr. Rapaille used his ability to break the "culture code" to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He used it to help NestlGe introduce coffee to the tea culture of Japan, and to explain why George W. Bush is on code for the U.S. presidency and John Kerry was on code for the French presidency. And now, in The Culture Code, he uses it to reveal what makes Americans American, and what makes us different from the world around us. Dr. Rapaille decodes fundamental archetypes ranging from sex to money to health to America itself.
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about.As the Sunday Times review put it, the book is'a kind ofEats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.'
According to Time, Paul Allen is one of the "100 Most Influential People In The World." Idea Man is the story of the fascinating life of a man who has made an unprecedented impact in science, technology, business, sports, music, and philanthropy.
His memoir features previously untold stories that offer insight into everything from the true origins of Microsoft to a behind-the-scenes view of the dawn of private space travel. It offers reflections from someone who has led an extraordinary life, learned a lot, and helped improve the world.
Tells the story of individuals - their ambitions, limitations and human nature - which lie at the heart of global catastrophe. This book features the four bankers who truly broke the world: Norman Montagu of the bank of England, Benjamin Strong of the NY Federal Reserve, Hjalmar Schacht of the Reichsbanlk and Emile Moreau of the Banque de France.
Two years ago, the Irish economy was still booming and the state coffers overflowing; now, the country faces an unprecedented crisis. The story of how we got from there to here is a tawdry tale of collusion, back-scratching and denial among bankers, developers, regulators and politicians.
This is the story Shane Ross - independent Senator, long-time champion of citizens against misbehaving corporations, and Journalist of the Year 2009 - tells in The Bankers, going behind the scenes and the headlines to explain what happened, how it happened and who made it happen. They're all here: Sean FitzPatrick, Michael Fingleton and the other bank bosses; Patrick Neary and his colleagues in Ireland's failed regulatory apparatus; the property developers, whose borrowings ruined the banks, and many of whom are now personally ruined; and the politicians, whose policies helped inflate the property bubble and who have allowed the banks to dictate the terms of their bail-out. Shane Ross knows the stories of these people and what they got up to, and in The Bankers he makes sense of a scandal that will haunt Ireland for years to come.
An update of the previous edition taking in account the latest syllabuses and changes in the economic environment. Aimed at GCSE and IGCSE students, and as a general introduction to economics.
Features A clear and up-to-date guide to Economics for GCSE and IGCSE.
Reflects the latest economic environment, for example changes in the EU.
Contains full and detailed text as well as exercises and assignments.
Jeffrey Sachs draws on his remarkable 25 years' experience to offer a thrilling and inspiring vision of the keys to economic success in the world today.
In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. Watson asked the man if he knew why he'd been called in. The man said he assumed he was being fired. Watson told him, "Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons." In Billion-Dollar Lessons, Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies again and again. There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn.
Lesson One: The Cold Hard Facts Between 1981 and 2006, 423 major publicly held U.S. companies with combined assets totaling $1.5 trillion filed for bankruptcy. Hundreds more took huge write-offs, discontinued major operations, or were acquired under duress. Again and again, companies follow the same wrong-headed strategies that brought down businesses in the past. The sub-prime mortgage crisis that cost companies tens of billions of dollars in 2007 and 2008 echoes the ill-conceived strategies that pushed Green Tree Financial and Conseco into bankruptcy years earlier. Tom Watson's executive's $10 million lesson seems cheap by comparison.
Lesson Two: Failure Patterns Carroll and Mui found that the number one cause of failure was misguided strategy-not sloppy execution, poor leadership, or bad luck. These strategic errors fall into seven categories, including:
* Pursuing nonexistent synergies: Quaker Oats' purchase of Snapple was supposed to capitalize on distribution synergies but instead led to a $1.7 billion write-off.
* Moving into an "adjacent" market that isn't really adjacent: Avon decided its "culture of caring" qualified it to operate retirement homes. Subsequent write-offs totaled $545 million.
* Buying more problems than efficiencies through misguided consolidation: Despite pioneering the discount department store years before Sam Walton came along, Ames Department Stores flubbed consolidation efforts, landing in bankruptcy twice before eventually liquidating.
Lesson Three: Avoid Making the Same Mistakes But there's light at the end of the tunnel: Billion-Dollar Lessons provides proven methods that managers, boards, and even investors can adopt to avoid making the same mistakes. While there's no way to guarantee success, this book draws on vivid, off-the-beaten-track examples to help you avoid failure by showing you how to thoroughly assess potentially disastrous strategies before they bring your company down.
Required Reading Think of Billion-Dollar Lessons as the flip side of Good to Great, but just as eye- opening and essential as that business classic. There's enormous value in learning from companies that lost millions (if not billions) in pursuit of strategies that led to spectacular flameouts. Everyone makes mistakes, but why make the same mistakes over and over?
A leading economist reveals the methods that enabled him to predict current financial crises while drawing on parallels from other countries and time periods to offer advice on how to make sense of present-day challenges and prepare for the future.
Provides an analysis of Alan Greenspan's economic policies and their impact on global economics and charges that the Federal Reserve chairman's beliefs have compromised middle-class stability and benefited the wealthy.
From the world-famous inventor of fractal geometry, a revolutionary new theory that turns on its head our understanding of how markets work.
Containing practical advice on various aspects of business and personal communication, this title includes how to: help people to like you, understand what motivates people, use the telephone effectively; excel at one-to-one conversation, develop your emotional intelligence, master a good writing style and give a great public presentation.
Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.
* The very best letters from Tim Harford's celebrated FINANCIAL TIMES 'Dear Economist' column, collected here in one volume for the first time
Identifies the seven key principles of leadership development and answers vital questions on how to select, train and educate leaders at team, operational and strategic levels. Topics discussed include: the manager as leader, how people become leaders, training team leaders, how to manage leadership training and more.