From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In Steve Jobs: The Exclusive Biography, Isaacson provides an extraordinary account of Jobs' professional and personal life.
Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews with Jobs' family members, key colleagues from Apple and its competitors, Steve Jobs: The Exclusive Biography is the definitive portrait of the greatest innovator of his generation.
Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. This title explains what it truly takes to lead and inspire and how you can learn how to do it.
**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store', offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now...
Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing. Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again.
DNA makes a creature human, but what makes him an American? Is there a "culture code" that programs us to become German, or Japanese, or French? Dr. Clotaire Rapaille believes there is such a code, a silent system of archetypes that we unconsciously acquire as we grow up within our culture. The codes vary around the world and invisibly shape how we behave in our personal lives, as consumers, and as nations. Dr. Rapaille used his ability to break the "culture code" to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He used it to help NestlGe introduce coffee to the tea culture of Japan, and to explain why George W. Bush is on code for the U.S. presidency and John Kerry was on code for the French presidency. And now, in The Culture Code, he uses it to reveal what makes Americans American, and what makes us different from the world around us. Dr. Rapaille decodes fundamental archetypes ranging from sex to money to health to America itself.
Shows us how energy is the ultimate engine of global political and economic change, in a story that spans the old energies on which our civilization has been built, the new energies that are competing to replace them, and the battle over climate change. This book reveals the decisions, technologies, and individuals that are shaping our future.
Africa's Greatest Entrepreneurs comprises of a series of profiles on some of the most successful and dynamic businesspeople currently operating in Africa. Each chapter is dedicated to a single entrepreneur and will focus on the personality as well as the story of how they achieved their success in their particular environment or field.
The narrative will focus on the personal success stories of these self-starters in the context of the economic and political climate of their respective markets.Issues discussed include: how they started in business; their defining moments; the challenges they faced and how they overcame them; their frustrations and achievements; what kept them going; what they learned in the process; things they would have done differently; their relationship with the political power structures; their opinions on leadership, on Africa's future; their heroes and villains, and finally, the legacy they leave behind.
The book is inspiring and will provide a better understanding of who the real powerbrokers in Africa are. It will give an unprecedented insight into unique and successful African entrepreneurs as well as first-hand experiences of the realities of how to get things done on the continent.
Africa's Greatest Entrepreneurs will feature an eclectic mix of the most well-known and notable entrepreneurs in Africa. Some of the names included in the book are: Kagiso Mmusi (Botswana), Victor Fotso (Cameroon), Jean Kacou Diagou (Cote d'Ivoire), Gerald Mangoua (Cote d'Ivoire), Kofi Amoabeng(Ghana), Kwabena Adjai (Ghana), Chris Kirubi (Kenya), Daniel David (Mozambique), Wale Tinubu (Nigeria), Aliko Dangote (Nigeria), Aliou Sow (Senegal), Mzi Khumalo (South Africa), Keith Kunene (SA), Ndaba Ntsele (SA), Herman Mashaba (SA), Richard Maponya (SA), Mo Ibrahim (Sudan), Reginald Mengi (Tanzania), Ali Mufuruki (Tanzania) and Wavamunno (Uganda).
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about.As the Sunday Times review put it, the book is'a kind ofEats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.'
DEVELOP your LEADERSHIP QUALITIES THROUGH THEORY and PRACTICE A practical, accessible book that tackles theory and practice in an integrated and stimulating way. You are encouraged to engage with a wide range of leadership theories and frameworks, as well as rate your own leadership skills and qualities, make realistic self- development plans and start to experiment with new or different approaches.
Supported by exercises, practical examples, rigorous self-assessments, advice and suggestions, this book offers an important guide for those currently working, or planning to work in a 21st century business environment with all its complexity and uncertainty.
There best-selling authors of MAKING SENSE OF CHANGE MANAGEMENT, Cameron and Green, provide an over-arching framework of five essential leadership qualities that can be refined and combined as leaders grow, allowing them to be particularly responsive to the business context.
Jeffrey Sachs draws on his remarkable 25 years' experience to offer a thrilling and inspiring vision of the keys to economic success in the world today.
The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world.
We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the 'bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.
Are you ready for the truth about what's in your shopping basket?