The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.
Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
Containing practical advice on various aspects of business and personal communication, this title includes how to: help people to like you, understand what motivates people, use the telephone effectively; excel at one-to-one conversation, develop your emotional intelligence, master a good writing style and give a great public presentation.
Identifies the seven key principles of leadership development and answers vital questions on how to select, train and educate leaders at team, operational and strategic levels. Topics discussed include: the manager as leader, how people become leaders, training team leaders, how to manage leadership training and more.
Presents a comprehensive collection of success stories. This work helps businesses and students to easily identify the factors behind these successes, and to place them into a business and social context. It argues that consumers and businesses share equal responsibility for the brands which surround us.
Provides information on the processes of practical thinking which lie behind effective decision making, problem solving and creative thinking. Using exercises and case studies, this book helps you understand key concepts such as: how the mind works, the principles of effective thinking, how to develop a framework for decision making, and more.
Provides tips, tools and techniques for getting it right. This title explores and advises on various aspects of the negotiation process, including: tactics and counter-measures, handling deadlock, making concessions, enhancing your authority and getting the best deal. It shows how to negotiate effectively to achieve a balanced 'win-win' outcome.
Shows how to get the success you want by getting your message across, every time. This book shows how to achieve verbal, vocal and visual success. Practical pointers, examples and standard templates are included for various forms of communication.
In business, the increasing pressure to achieve makes time management a vital skill. This book presents practical guidelines to help readers do that. It contains tips and techniques and aims to help anyone to review and assess their own time management and adopt new work practices to improve it.
Suitable for job-seekers, this book deals with the whole process, from creating a CV and answering the most dreaded interview questions to negotiating a salary. It includes examples of tough questions that interviewers like to throw at you, showing you how to answer them in a way that advance your application and help you to secure your dream job.
Talks about how to become one of the rising stars in an organization. This work helps you achieve job satisfaction, higher pay and faster promotion. It reveals the views of Harvard Business School graduates and other top executives on how to succeed on the first rung of the career ladder.
Deals with the English business writing you need at the top of your career. This title focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. It is suitable for those who have to excel in their English business writing.
Deals with the English business writing you need to take you a step further in your executive career. This book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience. It focuses on writing English as a key business tool and how clear, concise messages are a must in international business.
Shows you how to maintain morale in tough times, deal with a crisis, show courage to colleagues and lead others by your example, whilst discovering the importance of planning for a VIP visit and how to negotiate with a warlord. This title is suitable for aspiring leaders - or those already in command.
Fragment markets, hyper-competition and over-supply means companies must add customer value. This title covers the aspects of social network marketing, including the benefits of social network marketing, how to apply advertising, PR and sales promotion, ethical behavior, how to add value for customers, and the future of social network marketing.
A guide that details how to formulate a workable and successful marketing plan. Packed with exercises, it looks at the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.
Suitable for business people for whom implementation is the key issue, this title outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, and creating a marketing plan and pricing perspectives.
Shows how you can transform your individual dream of success into reality. Crammed with common-sense advice and inspiring ideas, this title takes you on a journey of self-discovery that can help you seize your self-belief, set goals and achieve them, overcome setbacks and rejection, become highly motivated and find happiness at home and at work.
Shows how to manage stress calmly and efficiently. This book shows how to identify the underlying causes of stress before setting out a clear plan to manage both the causes of stress and their effects. It provides tips on topics such as time management, exercise, nutrition and relaxation techniques.
Describes how organizations need to restructure and change their ideas to embrace the global nomad and maximise their power in the new economy.
Offers insights into recognizing and developing individual leadership qualities, acquiring personal authority, and mastering core leadership functions such as planning, communicating and motivating. Suitable for those who wish to improve or develop their leadership skills, this guide provides a framework for becoming an effective leader.
Managers and leaders of different levels need to ensure that the best decisions are taken, problems are solved in the optimum way, and the creative ideas and innovations so necessary for business flow freely. This title helps you to master the processes of practical thinking which lie behind decision making, problem solving and creative thinking.
Anyone involved in business may, at some point, have to prepare a business plan - whether it is to raise finance, sell a business or develop a specific project. This work covers the issues involved in producing a plan - from profiling competitors and forecasting market development, to the importance of providing clear financial information.