Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. The author debunks the prevailing mythology of success and presents a radical new way to greatness. It also draws on interviews with world leaders.
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about.As the Sunday Times review put it, the book is'a kind ofEats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.'
From the world-famous inventor of fractal geometry, a revolutionary new theory that turns on its head our understanding of how markets work.
A guide to why different financial markets exist and how they operate. Including chapters on the markets that deal with money, foreign exchange, equities, bonds, commodities, financial futures, options and other derivatives, it looks at why these markets exist, how they work, and who trades in them.
Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. This title applies the author's universal theory to topics ranging from international business to town planning and from football to managing forest fires.
Mojo is the concept of positive momentum: success building upon success. It anchors our self-esteem, shapes our careers and influences those around us. This title addresses the vital phases of gaining, retaining and recapturing mojo. It focuses on the importance of organisational momentum and explains what leaders must do to foster it.
Following an introduction entitled 'Joy of Economics', which explains what economics is about, its strengths and shortcomings and the challenges facing economists today, the bulk of the book is an expansive A-Z with several hundred entries that explain the essentials of economics.
This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description.
In "Perfumes: The A - Z Guide", Luca Turin and Tania Sanchez reviewed nearly 1,500 fragrances in their witty, irreverent and innovative handbook - separating the divine from the good from the monumentally awful. This title chooses their 100 greatest fragrances: some are very famous, some hardly known, for women and men.