From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In Steve Jobs: The Exclusive Biography, Isaacson provides an extraordinary account of Jobs' professional and personal life.
Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews with Jobs' family members, key colleagues from Apple and its competitors, Steve Jobs: The Exclusive Biography is the definitive portrait of the greatest innovator of his generation.
**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store', offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now...
Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing. Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again.
Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. This title explains what it truly takes to lead and inspire and how you can learn how to do it.
Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. The author debunks the prevailing mythology of success and presents a radical new way to greatness. It also draws on interviews with world leaders.
DNA makes a creature human, but what makes him an American? Is there a "culture code" that programs us to become German, or Japanese, or French? Dr. Clotaire Rapaille believes there is such a code, a silent system of archetypes that we unconsciously acquire as we grow up within our culture. The codes vary around the world and invisibly shape how we behave in our personal lives, as consumers, and as nations. Dr. Rapaille used his ability to break the "culture code" to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He used it to help NestlGe introduce coffee to the tea culture of Japan, and to explain why George W. Bush is on code for the U.S. presidency and John Kerry was on code for the French presidency. And now, in The Culture Code, he uses it to reveal what makes Americans American, and what makes us different from the world around us. Dr. Rapaille decodes fundamental archetypes ranging from sex to money to health to America itself.
Shows us how energy is the ultimate engine of global political and economic change, in a story that spans the old energies on which our civilization has been built, the new energies that are competing to replace them, and the battle over climate change. This book reveals the decisions, technologies, and individuals that are shaping our future.
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about.As the Sunday Times review put it, the book is'a kind ofEats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.'
The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world.
We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the 'bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.
Are you ready for the truth about what's in your shopping basket?
Oil makes the world work. It has become so vital that even a small reduction in output can cause economic chaos. We know that our reliance on oil is potentially disastrous but what we are less clear about is the terrible damage it inflicts on the countries that produce it. The people who should benefit most from the riches of oil are, quite often, harmed by it.
Crude World offers a passionate look at some of the most awful places in the world - the violent, repressive and polluted countries where oil is extracted. Peter Maass follows the journey of oil and shows how the substance sullies so much of what it touches, poisoning land and rivers, promoting political bloodshed and creating corruption on a staggering scale. We tend to gauge the price of oil by its cost at the petrol station or its role in global warming, but Maass vividly shows an altogether different price paid by people who live in countries that are rich in petroleum but not wealth or freedom. He shows how the profits of oil benefit mainly the companies and governments that receive royalty cheques and will do more or less anything to sustain the flow of money.
From Nigerian fishermen to Moscow oligarchs, from American generals in Iraq to environmentalists in Ecuador, from British executives to Saudi jihadists, Peter Maass connects the dots and shows how our relationship to oil is so deadly. Crude World is a magnificent piece of reportage that reveals the price others pay for the lives we lead.
Why can we never seem to keep on top of our workload, social diary or chores? Why does poverty persist around the world? Why do successful people do things at the last minute in a sudden rush of energy? This title deals with these questions.
'Right now the job market is balanced in favour of companies - they have the pick of the crop. More than ever you need to have that extra something to stand out from the crowd.' At times like these you need the best advice and strongest resources available to land your perfect job.
You're going to be up against seriously stiff competition. So how would you like to have the man who revolutionised the recruitment industry in your corner?
James Caan re-invented how to place people in the jobs they wanted and propelled himself into a new career as an entrepreneur and a stalwart of the BBC's Dragon's Den. He did it all by following his mantra: 'Observe the masses and do the opposite'.
In Get The Job You Really Want, James Caan show you how to find the best employers, get a foot in the door, thrive in the interview, and close the deal on a job offer.
In this New York Times bestseller and Wall Street Journal bestseller, Rickards explores the future of the international monetary system ' A fast-paced and apocalyptic look at the financial future, taking in financiers' greed, central banks' incompetence and impending Armageddon for the dollar ... Rickards may be right that the system is going wobbly. ' Financial Times The international monetary system has collapsed three times in the past hundred years. Each collapse was followed by a period of war, civil unrest, or damage to the stability of the global economy. Now James Rickards explains why another collapse is rapidly approaching. The US dollar has been the global reserve currency since the end of the Second World War. If the dollar fails the entire international monetary system will fail with it. But Washington is gridlocked, and America's biggest competitors - China, Russia, and the Middle East - are doing everything possible to end US monetary hegemony. The potential results: Financial warfare. Deflation. Hyperinflation. Market collapse. Chaos. In The Death Of Money James Rickards offers a bracing analysis of the fundamental problem: money and wealth have become ever more detached. Money is transitory and ephemeral; wealth is permanent and tangible. While wealth has real value worldwide, money may soon be worthless. The world's big players - governments, banks, institutions - will muddle through by making up new rules, and the real victims of the next crisis will be small investors. Fortunately, it is not too late to prepare for the coming death of money. In this riveting book, James Rickards shows us how. 'A terrifically interesting and useful book...fascinating' Kenneth W. Dam, former deputy secretary of the Treasury and adviser to three presidents James Rickards is the author of Currency Wars, which has been translated into eight languages and won rave reviews from the Financial Times , Bloomberg, and Politico . He is a portfolio manager at West Shore Group and an adviser on international economics and financial threats to the Department of Defense and the U.S. intelligence community. He served as facilitator of the first-ever financial war games conducted by the Pentagon. He lives in Connecticut.
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.
Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.