What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.
The must-have business guide for visual artists, written by the leading specialist in the global art trade.
Written for artists of all levels, the latest book from bestselling author Magnus Resch explores how artists can have a career in the field they love. It answers the most important questions including: How do I find gallery representation?
How do I write an artist statement? How should I price my artworks? And what's the best Instagram strategy? Case studies are drawn from interviews with leading experts and practitioners, including artists, dealers, and curators. It's an invaluable international artworld resource.