Livres en VO

  • What if customers expect more than just a good product, excellent service and perfectly performing digital interfaces? And what if new technologies like 5G, artificial intelligence, quantum computing and robotics offer possibilities that go beyond mere ease of use?

    Digital ease of use is the new minimum. It has become a commodity. The customer now regards it as the most normal thing in the world to have access to limitless products and services with just a single click of a mouse. In the years ahead, companies will need to play an active role in the 'life journey' of customers: helping to make their dreams come true and removing problems from their daily lives. In addition, customers are looking increasingly to companies instead of governments to tackle societal challenges like climate change, health care and mobility.

    If your company succeeds in providing outstanding digital service, becomes a partner in the life of your customers and provides solutions for major societal issues, you will develop 'an offer you can't refuse'.

  • Anglais Digital marketing like a PRO

    Clo Willaerts

    • Lannoo
    • 27 Septembre 2018

    How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots?

    Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly.

    Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.

  • Anglais Steve Jobs

    Walter Isaacson

    • Abacus
    • 27 Janvier 2015

    From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In Steve Jobs: The Exclusive Biography, Isaacson provides an extraordinary account of Jobs' professional and personal life.

    Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews with Jobs' family members, key colleagues from Apple and its competitors, Steve Jobs: The Exclusive Biography is the definitive portrait of the greatest innovator of his generation.

  • Anglais Marketing

    Collectif

    The marketing secrets that experts and top professionals use.

  • Anglais One-page marketing plan

    Allan Dib

    • Pearson
    • 12 Juin 2020

    Tout votre plan marketing en une seule page !
    Allan Dib, entrepreneur récidiviste et marketeur rebelle, a fait une découverte majeure : une méthode pour créer de manière simple et rapide un plan marketing qui tient en une seule page, divisée en neuf carrés...
    1-Page marketing Plan, best-seller en Australie puis aux États-Unis, va fera découvrir :
    - comment attirer de nouveaux clients et augmenter le panier moyen de vos clients existants ;
    - comment conclure vos ventes sans paraître insistant ni désespéré ;
    - une méthode en neuf étapes pour disposer rapidement d'un plan marketing infaillible ;
    - les secrets du marketing direct permettant d'engranger des résultats avec un petit budget ;
    - les tactiques pour augmenter le panier moyen de vos clients... qui vous diront « merci » !
    Le marketing est au coeur de la réussite entrepreneuriale. En la matière, un plan fiable et facile à suivre décuplera toujours vos chances de réussite. Avec 1-Page marketing Plan, cette étape décisive va devenir un jeu d'enfant.

  • In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
    The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a «must have» book for people in advertising and marketing, it is also a «should have» book for anyone who needs to involve or influence people, by webpage, on paper, or in person.

  • **Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store', offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now...

    Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionized manufacturing. Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again.

  • Branding property

    ,

    • Braun
    • 17 Août 2017

    Real estate marketing is certainly not a discipline that is taught at universities or is included in the curriculum of marketing-oriented professional training. For this very reason this book aims to provide information on how to approach such tasks in order to find success in real estate marketing.
    Branding Property. Approaches to Real Estate Marketing presents examples to illustrate the type of processes and methods applied, how a new brand is brought to life, and how skilled implementation can reach the specified target group. At the core of the interdisciplinary approach is the visualization of the future residents of the property that is being marketed - including their mannerisms, habits, wishes, and needs. This way, real estate marketing already plays a role at an early stage by influencing the architecture, the mix of offers and the price level of the future offer. The book is supplemented by essays of visionary specialists. The discussed topics range from living in the future via the potentials of cyberspace and digital transformation up to marketing and brand philosophy.
    - An insider manual for real estate marketing.
    - Essays by four guest authors.
    - Ideas of how to bring brands to life.
    - Nine case studies to explain the methodology.
    German, English.

  • How do contact centers create value for both the company and the customer?
    Do social media mean the end of the contact center as we know it?
    How can contact centers improve their all too often negative image?

    In Belgium some 100,000 people work in contact centers. Their importance for sales, marketing and customer service cannot be ignored. Even so, the cliché still exists that most customers do not like what they see as the 'impersonal' nature of the majority of contact centers. But does this stereotypical image really reflect reality?
    Contact Center Management challenges the self-pitying 'Calimero' reflex that is so typical of the sector. Leaving meaningless theory and politically correct slogans aside, the book shows how you can create real value with a contact center, both for your customers and for your own business.

  • Au XXIe siècle, le luxe est un pas de deux entre marques cultes du streetwear et maisons de haute couture. Explorez les métamorphoses d'un univers de la mode ciblant une nouvelle génération de consommateurs avertis.
    HIGHSNOBIETY est devenu la référence en matière de mode masculine streetwear et plus généralement de lifestyle urbain.
    Basée à Berlin et à New York, Highsnobiety documente les tendances et les personnalités des domaines de la mode, de l'art, de la musique et de la culture, ayant sans cesse une longueur d'avance sur le monde de la mode lui-même.

  • "Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? builds on strategic management and innovation management academic contributions to better understand theoretical and empirical challenges of business ecosystems. Even if the concept of business ecosystem was coined in 1993, it will « lie fallow » during more than ten years before gaining scholars' interest. Managers will however recognize the relevance of this concept as it grasps the complexity of their business reality in terms of new collaborative and innovative strategies.

    Thus, the main purpose of this book is twofold. On the one hand, the objective is to identify the epistemological and theoretical fundamentals of business ecosystems, and on the other hand, the purpose is to analyse the various managerial challenges. This volume analyses in particular the issues of knowledge management, coopetition strategies, platforms, governance, etc.

    Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? is finally a key reference book that innovates by integrating for the first time well known French speaking scholars' contributions from the strategy and innovation management fields.
    Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? builds on strategic management and innovation management academic contributions to better understand theoretical and empirical challenges of business ecosystems. Even if the concept of business ecosystem was coined in 1993, it will « lie fallow » during more than ten years before gaining scholars' interest. Managers will however recognize the relevance of this concept as it grasps the complexity of their business reality in terms of new collaborative and innovative strategies.

    Thus, the main purpose of this book is twofold. On the one hand, the objective is to identify the epistemological and theoretical fundamentals of business ecosystems, and on the other hand, the purpose is to analyse the various managerial challenges. This volume analyses in particular the issues of knowledge management, coopetition strategies, platforms, governance, etc.

    Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? is finally a key reference book that innovates by integrating for the first time well known French speaking scholars' contributions from the strategy and innovation management fields."

  • I love Marketing and the love that the brands convey. This love is being eroded however from scandals to burn outs, leaving the way free for new brands and a need to change our behaviour to be more humanistic. This book is about being aware with humour, that your soul and your love have an impact on your brand and on your teams. Love yourself and love them, inspire yourself and inspire them, respect yourself and respect them, recharge your batteries, have fun and share it...

  • How to become a valuable partner in the lives of your connected customers... Given the ever-increasing use of social media, companies have more means than ever to build privileged relationships with their customers. However, these days, the common approach is more about online presence to speak about oneself than engagement to act in the interest of all. Faced with consumers who expect much more than just fine words, this approach is today obsolete.
    With millions of individuals around the world connecting every day, it is in companies' best interests to use social media "differently", more effectively and more creatively. This is essential if they want to avoid missing out on the innumerable riches, as yet unexplored and untapped, that social media has to offer. This book redefines the codes of social media marketing and provides the full equipment to benefit both from an understanding of the need for change and from a sophisticated and detailed knowledge of the strategic approach to adopt.

  • The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling directly to consumers in their own stores and webshops. In the meantime, new technologies are already heralding in the next phase of seismic change.
    In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers us a realistic view of the retail of the future and sets out a practical framework for a successful strategy that strikes the right balance between profit, competitiveness and customer focus.

  • Obsession is a compulsive intrusive behavior, recurring or uncontrollable thoughts. The non-clinical connotation of obsession refers to a disproportionate or unusual focus on something. Someone can be obsessed with gardening or going to the gym. It means that the person will pay more attention than most people to something. Embracing your obsessive side can be stimulating and a distinctive trait. As human beings, we have the innate tendency to repeat what we enjoy.
    We've all had that one movie back in our childhood days that we watched over and over again. As we mature, we tend to lose the enjoyable side of obsessions. Being obsessed with positive change, ideas, dreams can propel us to extraordinary results and achievement. Being obsessed can be a positive agent of change. It can lead to incredible enthusiasm that works infectious, spreads positive energy, and encourages others to become who they truly are.
    Nobody who has ever achieved anything impressive or made an outstanding contribution to anything has managed to do so without a certain level of obsessiveness. A gifted cyclist will never win the Tour de France unless he or she practices obsessively. Being obsessed by their passion prevents them from ending up as a wasted talent at worst, or an underachiever at best. Being obsessed in a business context can be an amazing positive driver of change.
    Whatever customer interfacing role you have - today, we cannot go about but being obsessed with the customer experience. We cannot neglect to be obsessed with extraordinary customer service. We need to be obsessed with metrics. We must be obsessed with technology, making the right choices, making it work. But most of all, today it is all about reformatting your mental hard drive and think customer data as a fundamental first principle.
    Being obsessed with data can provide a broader thinking framework, and can the cure to ad hoc tactical initiatives that have created the many data silo's many of us face in our organizations. Being positively obsessed with your clients, your clients' data and the added value you can bring to them based on that data will bring a stronger emotional connection to those data. And when that magic happens in your organization, you will be able to reboot your sales and marketing.

  • ¿POR QUÉ ESTA GUÍA DE INSPIRACIÓN? A veces es difícil encontrar LA buena idea para crear tu campaña de influencia. Y no siempre tienes tiempo para hacer un profundo estudio de la competencia. ¡Esta guía está aquí para inspirarte y mostrarte que las posi

  • Sometimes it's difficult to find THE good idea to create your influence campaign and you don't always have the time to engage with in-depth competitive intelligence. This guide is here to inspire you and show you that the possibilities are endless! Be creative, stand out from the crowd, and find the inspiration for an influencer marketing campaign that fits YOU.

  • Sebastian Merz ha lavorato come consulente in diverse aziende di successo e per individui privati, guidando loro nella gestione della propria immagine su Internet. Nel fare questo, si è sempre mantenuto aggiornato e inquadrato sulla sua strada. Sa che questo modo di fare porta migliori risultati, piuttosto che fare ciò che fanno tutti.

    L'autore evidenzia tecniche per attrarre nuovi visitatori al tuo sito web, con un piccolissimo budget. I metodi hanno dimostrato di essere validi per individui in proprio, così come per piccole e medie imprese, e questi metodi hanno generato un grande incremento del traffico dove altre compagnie non sono riuscite anche con budget molto più alti.

  • L'hashtag marketing è una disciplina di marketing relativamente giovane. Le persone che la padroneggiano non solo conquistano del tutto nuovi gruppi di target e dominano nuove nicchie. Queste ottimizzano anche il loro posizionamento su Google e diventano più visibili su piattaforme come Google+, Tumblr, Instagram, Pinterest, Vine o Twitter.

    Il consulente aziendale ed esperto di internet marketing, Sebastian Merz, supporta le aziende insieme al suo team, in modo da poter utilizzare gli hashtags al fine di raggiungere più clienti, acquisire una maggiore notorietà e visibilità.

    L'esperto sa: se si vuole raggiungere un più alto posizionamento sui motori di ricerca ed andare avanti sul mercato globa Internet, non sarà possibile farlo senza hashtag marketing strategico. Con questo libro, potrai.
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  • HAUTE LUXURY BRANDING is an indispensable guide for Luxury and Fashion Professionals, Entrepreneurs and Business School students. It serves to act as a foundation that covers the key theoretical models used in Parisian Luxury and Fashion business schools. It reveals the strategic thinking of true haute luxury artists and maisons and how they differ to brands. This kind of thinking will not be found in American texts on branding and provides unique strategic insights for luxury branding professionals, entrepreneurs and students worldwide. HAUTE LUXURY BRANDING examines how the origins of early luxury and early branding still exert their influence on perceptions today. It spells out large differences in strategic management of creative luxury brands from a French perspective in comparison to the more commercial approach that the British and Americans adopted from the industrial revolution onwards. Most importantly is the presentation of the HAUTE LUXE Luxury Pyramid and its strategic relevance. Complex models have been simplified to ensure that the reader will be able to understand and apply them even if they have no business education at all. More importantly, the thinking can be applied equally to add perceptual value to online platforms, mass market and branded B2B alike

  • This work, appearing in February, is the English language translation of 10 Etudes de cas en Marketing. The case studies presented are from real situations and written in collaboration with the companies in question. They cover various sectors of activity (see the table of contents). In this English version the technical terms are defined in English and French. The work makes it possible for students to acquire English marketing and management strategy vocabulary. It is an effective educational tool to help to follow courses taught in English (English or bilingual French/English curriculum) as well as prepare for entry into professional life.

  • A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.

    The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' and run-away market leader.

    The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

    The following online resources support the text:

    -For Students: self-assessment questions, glossary, revision «flashcards», tutorials for SPSS and NVivo, plus Smarter Online Searching Guide -For Instructors: teaching manual, powerpoint slides, testbank

  • Although we all want to help the environment, our knowledge of what are 'green' choices is often so limited that we can do more harm than good. But now a new phenomenon, 'radical transparency', the availability of complete information about all aspects of a product's history, is about to transform the power of consumers and the fate of business.


    Ecological Intelligence shows you:


    - Why a t-shirt that claims it is '100% organic cotton' may be in fact no such thing - Why it's good to buy tulips from Kenya and wine from France - That even the type of shampoo you use could affect the future of the planet Knowledge is power. By discovering how to tune your eco intelligence, Daniel Goleman shows, you can make better decisions, and a better world.

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