ALCHEMY - THE SURPRISING POWER OF IDEAS THAT DON''T MAKE SENSE

ALCHEMY - THE SURPRISING POWER OF IDEAS THAT DON''T MAKE SENSE

À propos

We are drawn to the beautiful, the extravagant and the absurd. So if you want to influence people's choices you have to bypass reason. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In Alchemy he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.



Rayons : Sciences & Techniques > Médecine > Santé

  • EAN

    9780753556511

  • Disponibilité

    Disponible

  • Nombre de pages

    384 Pages

  • Longueur

    22 cm

  • Largeur

    15.5 cm

  • Poids

    525 g

  • Distributeur

    Olf

  • Support principal

    Grand format

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