The future of shopping The future of shopping
The future of shopping
The future of shopping

Anglais The future of shopping (édition en anglais)

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À propos

How will people shop in the future?
Why are there so many bankruptcies in the retail sector and so many empty shops in our high streets?
What can brands and retailers do to survive?

Traditional retail is dead. Economic, demographic and above all technological developments have made it obsolete. The static shop has made way for a multiplicity of different retail forms. Thanks to digitalization, the world has become a single gigantic marketplace.
As a result of this revolution, a new type of consumer has been born, who is also producer and retailer. Today, it is the shoppers who determine what a brand stands for and how it presents itself to the public. In a world of change, everything needs to be reinvented.



Rayons : Sciences humaines & sociales > Sciences sociales / Société > Thèmes et questions de société

  • EAN

    9789401447232

  • Disponibilité

    Disponible

  • Nombre de pages

    240 Pages

  • Longueur

    25 cm

  • Largeur

    19 cm

  • Épaisseur

    3 cm

  • Poids

    638 g

  • Distributeur

    Interart

  • Support principal

    Grand format

Infos supplémentaires : Relié  

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